PRIMERA

Primera is a terminal breeding programme designed to provide high performance finishing lambs which excel in meat characteristics. Marks & Spencer searched the globe for this quality and found it in this Rissington Breedline programme.

The targeted breeding objectives of Primera are:

  • To lamb unassisted
  • Fast growth and early maturity
  • Efficient conversion of grass to carcass
  • Selection for market required meat characteristics

Underpinning every statistic and procedure are the technical systems and measurements Rissington Breedline adopts to achieve positive outcomes. They include:

  • Scale - Primera sires are the result of the world's largest progeny test
  • MyoMax - a marker for muscling on the leg and rump
  • LoinMax - a marker for increased eye muscle size
  • Meat quality - the attribute of the future

This is not hit and miss. This is thorough testing, sound data and hard work.

primera index

primera trend

To bring your future into focus with Primera contact your Area Manager today.

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